Haha! Only Amazon as the resource to hold that kind of traffic! Once some hackers tried a DoS on them and they say it was not worst as Christmas! Also it's a way of limiting the sales ! Less sales with a low or no margin of profit ! If you can prove it
State of the art marketing. Hook em and snook em. Dangle a big sale to get people to look or come in, then when they are hooked crash the site or tell them you're out of that so they will look at more profitable items. It's called business.