Had a booth there couple year for my livecam studio and honestly for me this thing is mostly a big sex shop and a information event for couple who want try something new (like club echangistes etc...) nice event to buy your first dildo or porn movie...
if you look at the exhibitors list, you will see
La Fondation des Pompiers du Québec pour les Grands Brûlés
(Quebec firefighters foundation for people burnt to the 3rd degree).
I am assuming that their advice is : don't fuck too much and too fast without lubrification to avoid being burnt to the third degree.