Processed meat. A steak is processed, a fresh strawberry is not. You mean ultra-processed, like charcuteries and cold cuts? Processed only means that it's different from its original form, most of what we buy is processed.
It's not always something WE did wrong and can correct either.
And sometimes they don't know how to express themselves, they don't have the words on the spot.
I will be a disappoitment for some, and a most beautiful encounter for others, whatever my rates are, reviews and marketing. Such is life.