This is why I am considering no longer offering specials anymore. I've tried it a few times but it didn't have the effect I expected it would. Really often I get one or two clients who book for the special, and they don't come back. Then months later I get asked by multiple people if I am still offering the special.. Hmm. I also mentioned this elsewhere, but I am pretty sure after this year, or after next winter at the most, I won't be offering half hours and 45 minute sessions anymore.
I get booked for hh and 45 minute by some clients here, then I find out they booked a colleague for longer. I can't blame them.. If there's a cheaper offer it's normal for someone who has a budget to choose it. But it doesn't feel worth it for me anymore, unless I'm already working that day. I might just offer short bookings on specific days.