Where Did All Our Liberté Go?
Montreal bagel obsessives are now without what was arguably the best cream cheese around
montreal.eater.com
You kidding me??? It tastes better than that Philly stuff. Breaks my heart, however I think it's a marketing ploy like JayZ's faux retirement just to set up a comeback in 2 seconds. Least I hope i this case.
In a crushing blow to bagel-obsessed Montrealers (and tourists in the know), dairy maker Liberté has axed its luscious, tangy, thick, yet somehow also light and airy, cream cheese — the preferred spread for many a St-Viateur Bagel or Fairmount Bagel purchase.
Now crammed at the bottom of Liberté’s FAQ page is an unsatisfying answer to a question that’s recently plagued some Montrealers: Where did all our Liberté go?
“We’re sorry that you have been unable to find our cream cheese. This product [sic] been discontinued as it’s no longer feasible for Liberté to continue delivering the high quality product and the value that users expect of Liberté Cream Cheese,” the company states. It still makes yogurts, sour cream, cottage cheese, kefir, and goat milk.
According to Montreal Jewish food historian Kat Romanow, who broke the news in a post on the Nosher, Liberté felt there was insufficient demand for the cream cheese. Eater has reached out to Liberté parent company General Mills to learn more about its decision to kill a product it once called “a source of pride for more than 80 years” and “the most sought-after spreadable cheese for Montréal-style bagels.”