A year ago, when Thai trans-woman Anne Jakrajutatip (say that name three times fast 
) bought the Miss Universe pageant for $20M, many progressives were gushing about how wonderful it was to have trans-women owning and competing in the ultimate female beauty pageant. Now it looks like Miss Universe will challenge Bud Light as the punchline of jokes about what happens to businesses that try to do an instantaneous transformation of their product and established customer base. Why do otherwise smart people have such a hard time understanding that?
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) bought the Miss Universe pageant for $20M, many progressives were gushing about how wonderful it was to have trans-women owning and competing in the ultimate female beauty pageant. Now it looks like Miss Universe will challenge Bud Light as the punchline of jokes about what happens to businesses that try to do an instantaneous transformation of their product and established customer base. Why do otherwise smart people have such a hard time understanding that?
Miss Universe owner files for bankruptcy days before 2023 pageant
Trans activist Anne Jakrajutatip, pictured third from left, bought the pageant in last year and announced sweeping changes ahead of the 2023 event in El Salvador.
