I guess the escorts business is something that goes this way. Remember Billy had Angel Escorts first when he separated from GOF/Devilish. He let it to Tony, started Candy Shop that used that name for a while on merb on par with Chloe's Playground but the website was not in use for very long. It was a bit weird to see add by Candy Shop and clicking only to get on an outdated website with girls that no longer work there.
Then Chloe left the Playground and they kept the name... sounded a bit weird for people like us that knows who Chloe is, but again its not like there is only one Chloe in this business, they could either had hire another Chloe or name a female booker Chloe and thats it... Or hell even without anybody named Chloe it would still work... The name was fresh and i got to admit all those name having Montreal or MTL, GFE or Girlfriends in them are misleading. A name should always be original and unique to attrack people. Even tough both girls on fire and xxxtase have the montreal in there total name, they are known by there last part of the name and it work good. I think there plenty of tasty names for an escort agency that could be original. Candy Shop was original and i liked it personally.
But in any case, i got to say overall Billy is charging a competitive rate, he list service, he update merb, so on this he do a pretty good job, at least for us MERB users.