Bouchard needs to play on court, not in court
by Rosie DiManno, Toronto Star
A concussion is not what caused Bouchard to plummet in the tour standings. Lousy tennis and an earlier abdominal tear accounted for that freefall.
A couple of smiley things have happened in Eugenie Bouchard’s life recently.
On Monday she got her driver’s license — always a momentous occasion of independence for a young person. Despite all the misfortunes that have befallen Canada’s most famous tennis player, the 21-year-old doubtless still has enough money — earnings of $883,111 this past year, $4,609,148 in career to date, and that doesn’t include the lucrative endorsement portfolio — to buy herself a sassy set of wheels.
A few weeks ago, she made “the hottest’’ list of yet another website devoted to tennis pulchritude. The girl’s still got it.
And on Halloween Bouchard posted pictures to Instagram togged up as Rosie the Riveter, flexing bicep.
Looked healthy and strong. Yet at her “comeback match” in early October, the not-so-long-ago top 10 player retired from the first round of the China Open with the dizzies, staggering off the court and sobbing bitterly into her towel. “I thought I was physically ready but unfortunately the physical symptoms of my concussion came back,” Bouchard said.
Rattled brainpans cannot be rushed, as too many athletes have discovered to their dismay. Sidney Crosby was sidelined for 11 months after being driven head-first into the boards. The NFL is contending with a full-fledged “concussion crisis.” Post-concussion problems can linger for years, the trauma of brain injury abbreviating both careers and lives.
But tennis isn’t a violent contact sport and Bouchard is highly unlikely to have her bruised gray matter subjected to further damage.
Her fragile cerebellum is not the reason Bouchard tumbled down to No. 48 on the WTA Tour standings. She was headed south long before that awful locker room spill she suffered at the U.S. Open.
In a litigious world, the finger of blame is inevitably pointed at somebody, something. And it certainly seems the U.S. Tennis Association, as governing body for the Open, bears some responsibility for harm coming to athletes at its venues. The image of a frail, woozy Bouchard arriving at stadium to formally withdraw from the tournament on that September Sunday will long haunt the organization.
As everyone knows, Bouchard slipped and fell on her way walking through the physiotherapy room to the ice tub for a soak after playing a singles and doubles match, sustaining a serious head injury. She’d been enjoying a promising competition, her best Grand Prix acquittal at the tail of a disastrous season, and was primed for a fourth round match against Italy’s Roberta Vinci. Advancing out of that encounter would have earned the Canadian an extra $197,000. She was also the only Open entrant still alive in singles, doubles and mixed doubles.
The late-night accident, in an unlit room with no attendants present, was a bizarre episode. In the lawsuit that Bouchard filed a month ago, she accused the USTA and National Tennis Centre of “carelessness, negligence, wanton and willful disregard’’, specifically a “foreign and dangerous substance’’ on the floor which caused her to flip, banging head and elbow.
It should be noted that Bouchard hails from a family that’s been through the legal grind before. Her investment banker father lost a four-year battle with Revenue Canada over an attempt to claim development-related expenses that, he said, contributed to making his daughter the Wimbledon runner-up in 2014 and a global sensation.
That’s a dad exploiting a daughter for financial gain.
The young woman is receiving poor career advice with her own suit, presumably at the urging of family and management advisors.
In court — Bouchard has asked for trial by jury in the civil matter — it’s probable that the USTA would be found liable to some extent and financial compensation awarded (no damage figure is cited in the documents) for tournaments missed whilst recovering. On the evidence, they would seem at least partly responsible, though an argument will surely be mounted that Bouchard was careless under the circumstances.
But the concussion is not what caused Bouchard to plummet in the tour standings. Lousy tennis and an earlier abdominal tear accounted for that freefall.
The legal factum further argues that withdrawal from the Open damaged Bouchard’s value to top-drawer sponsors such as Nike, Rolex and Diet Coke.
There are two problems with this assertion: Firstly, Bouchard was already on a downward trajectory as Big Sponsor shill and that was completely her own doing because she hadn’t delivered between the white lines. Sell your soul, your very essence, to the endorsement maestros and they get to assess your marketing bona fides.
Secondly, there’s actually been no indication that Bouchard has fallen hugely out of favor with the Mad Men of Madison Avenue. No contracts have been dropped. Recently, Bouchard has been tweeting pix modelling Nike’s new clothing line. There’s no whiff, yet, of turning into the next Anna Kournikova. That will depend completely on how Bouchard fares competitively. If she’s become something of a cautionary tale in tennis circles, her accident isn’t the culprit. As the new “It” girl on the tennis tour, Garbine Muguruza, stated rather unkindly recently: “I saw an example in Genie. It’s not a good example.’’
Bouchard is thoroughly capable of lifting her career out of the ashes of 2015. What she needs to decide — as an adult, capable of making her own decisions — is whether she really wants to go to war with the sport’s commanding authority. Does she still crave a pro career or merely the perks of celebrity, the red carpets and the magazine covers?
The Australian Open, launching the 2016 Grand Prix season, is merely 66 days away.
Play hardball on the court, Genie, not in the courts.
And call your own shots.
Genie needs a good spanking