SIRIUS Canada Adds Howard Stern to Satellite Radio Line Up
http://www.newswire.ca/en/releases/archive/February2006/01/c2581.html
Canada's leading satellite radio provider to add The Howard Stern Show on
Howard 100 as of February 6th
TORONTO, Feb. 1 /CNW/ - SIRIUS Canada today announced that the "King of
All Media," Howard Stern, will be included as part of the company's
100 channel premium line up. As of February 6, 2006, SIRIUS Canada subscribers
will be able to hear Stern on the widely publicized Howard 100 channel.
Stern who debuted on SIRIUS Satellite Radio in the U.S. on January 9,
2006, is North America's most recognized radio personality, and had the top
rated morning drive show in the U.S.
"No one in radio commands more attention than Howard Stern," said
Mark Redmond, SIRIUS Canada President and CEO. "He is an industry icon with
millions of loyal fans throughout the continent who will follow him anywhere
to hear his unique form of entertainment. SIRIUS Canada is committed to
providing an unrivaled radio experience for Canadian subscribers with the most
variety and choice available in radio, and Howard's show will make our unique
entertainment offering even more exciting."
Premium Content
SIRIUS is the fastest growing satellite radio provider in North America
and SIRIUS Canada is the leading satellite radio provider in Canada. SIRIUS
Canada offers the widest range of premium content with 100 channels, including
60 commercial-free music channels; live sports play-by-play action from the
NFL, NBA, NHL, English League Soccer and in, 2007, NASCAR; extensive news and
information channels; comedy channels and entertainment from Martha Stewart
and Maxim Radio, and the most Canadian content among satellite radio
providers.
King of All Media
Stern has written two best-selling books - Private Parts, which was Simon
& Schuster's fastest selling book ever, and Miss America, the fastest selling
book in publishing history. He later starred in the highly successful motion
picture adaptation of Private Parts, orchestrated the fastest-selling
soundtrack in motion picture history and starred in the most watched
entertainment pay-per-view special of all time. The televised Howard Stern
Show was the E! television network's most successful show.
SIRIUS Canada's premium satellite radio service is available at Future
Shop, Best Buy, London Drugs, The Source by Circuit City, Canadian Tire, Audio
Video Unlimited, Visions, Audiotronics, Home Hardware, 2001 Audio Video and
many other leading retailers throughout Canada. In Quebec, SIRIUS products are
available at Dumoulin, Centre Hi Fi and others.
SIRIUS Canada's premium subscription service is priced at $14.99 a month
for the first receiver and $7.99 for each additional receiver (maximum 4).
All SIRIUS Canada satellite radio receivers are equipped with built-in
controls that allow listeners to restrict access to certain channels. In
addition, SIRIUS Canada subscribers who do not want to have access to mature
content can restrict their subscriptions by contacting the SIRIUS Canada
customer care centre at 1-888-539-7474.
Information on the SIRIUS Canada service can be found at:
www.siriuscanada.ca
SIRIUS Canada's channel listing is available at:
www.siriuscanada.ca/Channels-et.htm
Howard Stern B-Roll Availability
Video B-Roll of Howard Stern is available via satellite between
2:00 P.M. ET - 2:30 P.M. ET at the following coordinates:
Anik F2 C Band Analog
Transponder 6B
Audio subcarrier 6.2 and 6.8
Downlink Frequency 3940 vertical
About SIRIUS Canada
SIRIUS Canada is a Canadian corporation owned by CBC/Radio-Canada,
Standard Radio Inc. (Canada's largest privately-owned radio network) and
SIRIUS Satellite Radio U.S. (NASDAQ - SIRI), the fastest growing satellite
radio company in North America. The SIRIUS satellite radio service is a
world-class digital audio platform that offers Canadians high-quality digital
music, news, sports and entertainment programming, including an exclusive
lineup of Canadian channels. Key sports programming include NFL, NBA and NHL
games. SIRIUS Canada is committed to supporting Canadian musical talent and
will spend 5% of its revenues on Canadian talent development initiatives over
the next seven years. SIRIUS Canada reaches Canadians wherever they live, from
urban centres to the most remote regions of the country.
SIRIUS Canada Key Facts
Most Comprehensive Line Up
- 60 channels of commercial-free rock, pop and classical music - SIRIUS
Canada offers a total of 60 commercial-free music stations to make up
the widest range of music available. SIRIUS programmers feature the
best selections in rock, pop, country, Christian, jazz, hip hop,
electronic, dance, R&B, Classical and show tunes.
- News and entertainment - SIRIUS Canada broadcasts a variety of news
and public radio programming, entertainment, comedy and talk including
CBC Radio One, BBC, Martha Stewart Living Radio, Bloomberg Radio,
Maxim Radio, and E! Entertainment Radio.
- The best sports coverage - With live play-by-play action on three
dedicated SIRIUS play-by-play channels, Canadian sports fans are able
to tune into their favourite NBA and NFL games throughout the season.
In addition, SIRIUS Canada broadcasts a wide variety of NHL hockey
games on a nightly and weekly basis.
- 10 Canadian premium channels - SIRIUS Canada offers the most Canadian
programming in both English and French including music, sports and
talk entertainment.
Most Popular Among Prospective Buyers
- A recent poll conducted by Decima Research in December 2005 reported
that SIRIUS was shown to be the top choice among prospective buyers of
satellite radio in Canada. The poll showed that among those who say
they are going to buy a satellite radio during the next year,
27 per cent chose SIRIUS compared with just 12 per cent who chose the
competition.
Superior Satellite Footprint
- With three satellites in a unique figure-8 orbit, SIRIUS offers the
most extensive satellite footprint in North America. The orbit
optimizes the reception and coverage to provide superior digital
quality sound for listeners anywhere in Canada.
SIRIUS Products Hottest Selling
- SIRIUS Canada's product line up available at Canadian retailers now
includes the best selling, transportable "Plug and Play" Sportster
Replay satellite radio receiver.
- The Sportster Replay has been a best selling model for SIRIUS in the
U.S. since it launched in September 2005 and is expected to quickly
become one of the most popular satellite radio devices in Canada