Ziggy Montana said:
In Santa Cruz, CA, sales charts show that the number of SUV's sold in the region has decreased significantly. Any chance that such decrease has something to do with a small group of vandals known as "Oil equals blood" spraypainting SUV's with politically charged messages?
Just blips on a very big radar screen? Yeah, they work, but do they really change anything.
Forgive me, I am pessimistic. The whole problem (it’s actually several problems) is systemic. Basically, I (you, we) actually have the political right to abuse the environment.
Consider junk mail. Tomorrow morning, you can go into business and print up a zillion fliers, which you then distribute to a zillion households. The standard return on this kind of advertising is less than 1%, with a read rate not much higher. However, for the most part, the 1% is worth it for the entrepreneur (1% X Zillion = a lot). So that means that close to 100% (how many trees & how much pollution from the bleaching and printing process?) never get used. Pure waste. What’s worse, 100% of these fliers have a life span of about a day, after which if we are lucky, they get recycled. Though, let’s by honest most of them wind up in the garbage. More waste and more pollution. But it’s anybody’s right to do it.
Consider the wrappers on you hamburger the next time you go to Burger King. How many zillion of those do they sell every year? They don’t get anywhere near a recycling bin. They wind up at the city dump as part of tons of material that transforms itself into slime that contaminates surrounding water supplies. But, like before, it’s Burger King’s right.
So, yeah, I am a pessimist, cuz this kind of thing ain’t going to stop anytime soon and it’s part and parcel of the logic that drives development – sustained or not. Buried in the notion of development is an economic logic skewed in favour of profit. Yes, the whole planet is all for sustainable development, but the sustainability part is always subject to an economic logic. And economic logic, like actuaries, only looks at the numbers.