OnlyFans have benefited massively from the coronavirus crisis. Search activity has doubled since the lockdown, and according to Alexa, their traffic has surged.
Even before the pandemic they were growing rapidly. They paid
£641k corporation tax in 2018, which at an effective tax rate of 15% implies 2018 revenues of around £4m, or $5.5m. Today in 2020, their top users alone make this much money through their site.
With a couple of assumptions, it’s easy to estimate their yearly revenue today. And oh god is it big.
In 2019,
they had over 60,000 content creators and 7m registered users. Extrapolating from the Google growth trends, it’s safe to say they have at least 10m users today. I calculated the average revenue per creator per month (about $250) and the average subscription fee (about $8.7) from my scraped data. Applying the 20% commission and assuming only half the users and creators are active, we end up with a lower bound of $90m, and an upper bound of $104m.
That’s an annual growth rate of between 304% and 334%. Absolute nuts.