Not there to shame anyone, but I`m certain that the majority here don`t find those bruises and scratches enticing.
The Unicorns are not here to "entice the majority of the people". There are many great GFE agencies here in Montreal that caters to the "majority" of people.
The Unicorns are here to cater specific needs/desires. From those who just want to spice things up a bit to those who are hardcore in the BDSM lifestyle. The Unicorns are here to tell people who do not belong to the majority, that it's OKAY to be kinky. That it's OKAY to have an alternative sexuality, to have uncommon sexual fantasies. That they are NOT ALONE with their kinks.
The Unicorns want to break the preconceived idea that BDSM lovers are all disturbed people. Some people are turned on by the sight of bruises, some aren't. Some people are turned on by being drowned in squirt, some aren't. Some people are turned on by sensual love making, some aren't. Some people are turned on by authority, some aren't.
BDSM isn't all hardcore stuff. It can be about deep love and trust, it can be about mindfuck and humiliation, it can be about roleplays, about footfetish, about group sex, it's not only whips and chains.