I prefer private masseuses because it is more discrete and you get a more personalized service. I called up one place today which indicated on the ad that it was private, but when I asked the lady told me it was a private salon. I pressed for more info and she admitted it was a salon but with no sign outside. I think that many clients prefer not to go to salons these days and they have to p[lay the word game to get people to go to their place. I am wondering how many people prefer private massage places like I do.