You guys have spent the whole quarantine debating whether or not the prices would go up, down or stay the same. Agency owners and Indies alike were silently reading your posts. Seeing how you couldn't even stop talking about seeing providers, can you imagine how many silent clients are also thinking about providers and wanting to have sex/intimacy? Given that the risks with COVID are not going anywhere, you are left with a choice: see a provider with added risks (health or financial) or jerk off for a year or more.
Now, we are faced with the same dilemma. What are we willing to accept in exchange for the added risk we face? Considering that we wouldn't be currently working if we followed the rules of political correctness, we would be making 0$. Considering also that seeing one client for 60 minutes is the same risk as seeing one for a few hours, wouldn't I want to ensure I get a longer booking for the same risk? Don't get me wrong, I love 60 minutes bookings, but in the idea that I want to have maybe one or two bookings a week, isn't it better for me to have a 4 hours booking for the same health risk? I think the answer is pretty obvious. I would rather raise my minimum duration, then having someone waste their time contacting me, only for me to tell them I'd rather not meet for an hour booking.
You keep on saying ''business 101'' and being quite patronizing over the fact that we are not-so-bright to raise our rates in a pandemic. Let's take the example of the hairdresser. She isn't able to see as many clients as she did before and has to spend more time cleaning in between clients. She also has to purchase more products to keep the place spotless. Now let's transfer this to agency owners. They have a few condos where girls can wait, except now they probably can't wait all in the same room, they can't really do outcalls and they have to have more downtime in between clients. They simply CAN'T have the same volume as they did before. So, considering you guys were basically counting the days before you can see providers again (add the lurkers and other clients from other sources), wouldn't you say the demand is probably the same (if not more since people have needed intimacy for a while now and they're not getting it)? It is only logical for the owners to raise their rates slightly to partly make up for the volume they possibly can't cater to (due to increased downtime and such).
Agencies will always be lower priced because they rely heavily on volume. Independents don't rely on volume. In general, they work less hours in a day, which also has its appeal for clients. We also carry more costs (usually two rents) and have to cover our advertising and photoshoots ourselves. Matching agency rates wouldn't be sustainable for independents. Both have their pluses and minuses. Both have VERY different clientele as well.
All this to say, I think it's fair for providers and agencies to raise their rates given the added risks and that what you think is the reality in terms of demand... might not quite be accurate.