Americans still come up for F1. I met tons of Americans who have no idea what they are watching and who anyone is. Americans who just come up during F1 because MTL is hoppin during that weekend.
I agree with this statement, because some of the guys I brought to mini parties in Montreal fell into this category. They were not even car racing fans really, but to them, the F1 race was a "spectacle", and it provided an event backdrop to a weekend of escorts, bar hopping, and cigars at the cigar bar. I probably knew more than them about F1, and I know shit. The serious fans of this sport are all Eurodudes.
You see this phenomenon in New York City sports bars with soccer. I remember going into a Sports Bar on Spring Street to catch the UConn-Wichita State game in the Maui Classic in December 2010 (UConn won the NCAA championship later that season). I got them to put one of the big screen TVs on the game. Later on, at the bar, a group of Eurodudes invaded the bar and took it over to watch Premiere League soccer. They were all rowdy UK guys, I never even knew so many of them existed, and the good news is only 1 goal got scored in the game they were watching but when it was, the whole bar was so loud with screaming I thought my ear drums would shatter.
A buddy of mine, an American who lives in NYC, was at the same bar during the summer, and almost got into a physical fight with 2 English guys at the same bar when they thought the Yankees game should be switched off for some second league soccer game in England. Apparently he chided them that their team wasn't even good enough to be in the Premier League, and his comments on that were not well received. Later on he called me, pissed, saying "this is New York fucking city and we do NOT Turn off the NY Yankees to watch some bullshit second league soccer game for a couple of Eurofuckers when their team was also losing." He was seething.
Biggest loss to Covid in Montreal: Jazz Festival.