I am trying to figure out why so much negative and primarily false propaganda has been posted about William Shatner in this thread. If we can get past the Anglo-Canadian thing, I think the problem here is that most of these posters are either young or else not science fiction genre fans. However I think the genres that Shatner has encompassed in his 60 year acting career goes far beyond the one genre that Celine Dion encompasses: pop music vocals. In popular culture Celine had had one hit that has worldwide reach. Shatner has had a multitude of hits, if you include Twilight Zone, TJ Hooker, The Practice, Boston Legal, Priceline, spanning 60 years, and this is not to mention his iconic and generations endearing role as Captain Kirk, probably the most famous science fiction hero in the history of the world.
Now, one of the myths being promoted by the anti-Shatner propagandists, with the same zeal as Joseph Goebbels, is that Priceline is an American company with no reach beyond the USA. This flatly ignorant statement is simply wrong:
"Priceline is the parent company of the European organization Booking.com. Established in 1996, Booking.com is the world's leading online hotel reservations agency by room nights sold, attracting over 30 million unique visitors each month via the Internet from both leisure and business markets worldwide. Booking.com offers many types of property, ranging from small independent hotels to a five star luxury through Booking.com. The Booking.com website is available in 41 languages and offers over 240,000 hotels in 167 countries.
Booking.com is based in Amsterdam (Netherlands) and is supported internationally from offices in Amsterdam, Antalya, Athens, Auckland, Bangkok, Barcelona, Beijing, Berlin, Bolzano, Brussels, Buenos Aires, Cambridge, Cairo, Cape Town, Casablanca, Chicago, Copenhagen, Dubai, Dublin, Edinburgh, Grand Rapids, Helsinki, Hong Kong, Honolulu, Houston, Innsbruck, Istanbul, Kiev, Kuala Lumpur, Kuta (Bali), Las Palmas de Gran Canaria, Las Vegas, Lisbon, London, Loulé (PT), Lyon, Madrid, Málaga, Mexico City, Miami, Milano, Montréal, Moscow, Mumbai, Munich, Natal, New York, Nice, Norwalk, Orlando, Osaka, Oslo, Paris, Phuket, Prague, Riga, Rome, San Francisco, São Paulo, Seoul, Shanghai, Singapore, Sofia, Stockholm, Sydney, Thessaloníki, Tokyo, Toronto, Tourcoing, Vancouver, Venice, Vienna, Warsaw, Zagreb and Zürich.
Booking.com have customer services HQ in Amsterdam, Berlin, Orlando, Grand Rapids, Singapore and Lille."
Second, while I realize that we do not have too many people with MBAs posting in this thread, the inability to understand the scope of Shatner's role in the ascension of the world's #1 online travel website is staggering. I think reading this article can somewhat alleviate this ignorance:
http://tech.fortune.cnn.com/2012/09/11/priceline-jeffery-boyd/
"People very quickly associated the Priceline brand with William Shatner, and the benefit for us was instant name recognition."
"But the people wanted their Shatner. According to the company, 94% of Priceline customers surveyed wanted the Negotiator to return, and in a bit of either shrewd or serendipitous timing, Shatner's resurrection became the Priceline news of the day, displacing the disappointing second-quarter earnings. The people got their way, but the hubbub made clear the disconnect between how Priceline is perceived by casual investors and the true international nature of its business.
Boyd doesn't seem terribly worried about this. He's more focused on growth opportunities in Asia and South America. In the new Shatner ads, the Negotiator is miraculously found alive by a Priceline agent who tries to convince him that his mission isn't over. Jeffery Boyd needs no such convincing."