The only credible piece of evidence we have is the Techman poll and its results,
Ha ha ha ! that's funny EB.
I just gave u the best credible evidence.
In the last 12 years Shatner never made it in the top 10 of the world's celebrity while Dion did.
In the last 3 years in the top 5 there are singers and musicians other Oprah which in turn gives exposure to Dion around the year in all sorts of concerts, tv shows, news, social media etc...
So unless you can't conceive what is fame... you are clearly going on the same path as Iggy did in the Obama thread
Like many said here I like Shatner better (since he's funny) but you can't come anywhere close to Dion for worldwide fame as a Quebecer.
Lesson no. 14 on Communication and marketing is about the difference between men and women in the public area.
Famous men don't need to look their best all the time. In fact it helps them not to be recognized and get some peace.
While famous women sure don't want to attract fame for the wrong reason which is looking bad or trying to cover up by being wrongly dressed and thus having the world making fun of them.
BTW this is where Gaga was able to get around this.
So to look bad (specially for a movie star or a female singer) being one of the worst possible publicity, female singers like Dion has to do her best to look good and thus being recognized almost anywhere all the times.
That makes her look easy to remember.
If you would hve to turn this around for Shatner...? he would have to be dressed like Captain Kirk walking in the streets for people to remember his face.
Lesson 18. is about getting old. As people get old, their face and body change a lot and thus to make the distinction between Capt Kirk and the fat guy walking on the street you would need more bodyguards around him to attract the attention.
Which brings u to Lesson no. 23 about "how security attracts attention" which Dion has more than Shatner walking around her simply because she's not old enough for people not to make the rapprochement with her look in the celebrity spot.