For those Canadians who still feel uneasy about the rush to import 25K Syrian refugees in the next 6 weeks, former drama teacher and selfie loving PM Trudeau has an answer: advertising!
$500k federal ad campaign to tout refugee plan as a ‘national project,’ document reveals
nationalpost.com
John Ivison | November 20, 2015 | 
     
 OTTAWA  — The Liberal government, elected on platform that pledged to ban  partisan advertising, is set to launch a $500,000 digital ad campaign to  boost public support for its plan to bring in 25,000 Syrian refugees by  the end of the year, according to a strategic plan document obtained by  the National Post.
 
Refugee price tag
 The cost of the Liberal government’s plan to resettle 25,000 Syrian  refugees has been pegged at $1.2 billion over the next six years, The  Canadian Press has learned.
 A government document obtained by The Canadian Press that lays out  the proposed funding model says $876.7 million would be needed in  2015-2016 alone.
 
 The “Operation Syrian Refugees” plan says the campaign will  “demonstrate Canada’s compassionate values and re-affirm our global  leading role in refugee resettlement.”
 ‘‘This appears to be an early stage working document,’’ a senior official source said Thursday.
 The ads will convey the messages: Act Now, Make a Difference and  Here’s How You Can Help. The government will spend a further $130,000 to  monitor the effectiveness of the campaign on public opinion. A Liberal  spokesman said no decision has been made on advertising, but any ads  will fully comply with party campaign promises.
 The strategic plan envisages 5-6,000 refugees being airlifted from  Amman, Jordan, every week, between Dec. 1-31. The plan suggests 900  passengers a day will arrive on three flights to Montreal and Toronto.
 An opinion poll released Wednesday suggests a majority of Canadians  oppose the government plan, mainly on the grounds that the tight  timeline could lead to short-cuts on security screening.
  The communications plan contained in the strategic document aims to  convince Canadians that the mass resettlement is a “national project.”
 It highlights a number of obstacles that will need to be navigated to  win over public opinion, warning that if government-sponsored refugees  jump to the front of the queue ahead of privately sponsored applicants  who have been waiting for a long time, it could produce a backlash.
 The draft plan also expresses concerns that any refugees deemed  inadmissible once they had arrived in Canada would attract “long-term  negative attention.” There are further worries about the United States  being critical of a perceived threat to border security; about the  possibility of negative publicity if families are separated; and the bad  press that might accompany refugees being housed in military  installations for long periods of time.
 To counter any negative headlines, the communications plan seeks to  show Canadians that bringing in refugees can be a “win-win” scenario. It  advocates highlighting first-hand accounts from former refugees who  have successfully integrated into Canadian society. “It will be  important to re-affirm the need and urgency of helping Syrian refugees,”  the plan says.
 The document underlines the dramatic nature of the task the Liberals  have set the bureaucracy. Canada usually takes in around 10,000 refugees  a year, with average processing times of around 10 months for  government-sponsored applications from the Middle East.
 
 The strategic assumption in the document is that “security will not  be compromised throughout the operation.” Canada’s Border Services  Agency will screen refugees for admission overseas, after they have been  identified by the United Nations High Commission for Refugees. The  pre-flight security screening and risk assessment will continue right up  to boarding, culminating in CBSA issuing a “board/no board” decision  for each applicant.
 However, given the large numbers involved, the plan says overseas processing will be “expedited.”
 “Background security checks and medical screening, and processing of  individuals, will meet the requirements as established by primary  departments based on pre-determined established levels of risk,” it  says.
 Once the newcomers have arrived in Canada, Immigration Canada staff  will complete the processing. During that time, refugees will be housed  in temporary lodgings in Ontario and Quebec, within four or five hours  of Toronto and Montreal, most likely on military bases.
 The plan suggests refugees will stay at “interim lodging centres” for up to two months.
 “All required necessities and services will be provided to support  individuals until permanent residency is granted,” the plan says.
  After receiving temporary resident status, refugees will be legally authorized to remain in Canada.
 CSIS will conduct further security screening before granting  permanent residency status and the Border Services Agency will take  enforcement action against anyone deemed inadmissible.
 But, having landed in Canada, refugees are granted the full  protection of the Charter of Rights and Freedoms. Failed applicants can  go to the Refugee Appeals Division at the Immigration and Refugee Board  or apply to the Federal Court of Canada for a judicial review.
 RCMP Commissioner Bob Paulson and CSIS director Michel Coulombe  appeared alongside Ralph Goodale, the public safety minister, earlier  this week and said the government plan is feasible. “I am confident the  measures in place are robust and appropriate,” said Coulombe.