Members value add to the board by writing reviews or engage in discussion. This increases traffic to the website which generates views on paid ads. It’s an ecosystem after all. If the page was purely funded by ads with no reviews or board component it would be no different than Tyrst or other pages. So while clients don’t contribute through monetization they are still generating views and thus allowing Merb to charge a relatively high fee for ad placements.
EDIT: I am actually not sure if SPs have to pay to participate on the board? I thought it’s only for advertising. If you just want to be a contributing member without placing ads are you allowed to do so? Can someone confirm?
That's true and you are right SPs who aren't supporting members don't have to pay, my point wasn't that MERB is an advertising platform solely tho. I know it's a forum and reviews are a huge part of it, and gaining positive reviews is a goal of many SP's, or at least making sure that certain type of information or slander isn't included in the reviews.
For a lot of forums advertising is insanely expensive because they control the narrative and they have the ability to delete bad reviews and give a false image to a very naive audience.
I've heard of people paying like 50k and more for annual advertising on boards like this. It's kinda insane.
That's not the case with MERB tho, nobody can get bad reviews deleted except in certain special cases.
I never said that bad reviews should be deleted too, unless the SP has a no review policy.. I think many times bad reviews can be warranted, particularly scams and dangerous situations. I just think sometimes reviews are written in an unusually cruel way. I don't see those get deleted unless there was false information. I also agree that overly flowery language in a review could potentially be annoying for a client to read, but I think sometimes certain clients just want to write a love letter to a SP they actually really enjoy seeing... I think that's kinda sweet. And like I've said before, the vast majority of clients I see don't feel compelled to write reviews and don't want to participate in the forum so much.
The difference for me when I started advertising and posting here isn't that I feel like I'm controlling the narrative, it's more a safety issue. Clients can research me here and know I'm a real person.
But you can't reply in your own review thread if you are not a supporting member.
Exactly and I think there are cases when this is necessary, specially when people are being very disrespectful (which is different from writing a bad review about someone using fake photos and having their boyfriend waiting in the living room)