I think the word ''menu'' can be really off putting for SPs, at least it is for me, but I realized over time that it is indeed confusing for clients so now I clearly list services when I'm asked
I also like to be asked directly if I offer a certain service because often when somebody asks a vague question they want to ask something very specific, for example they want to make sure i personally offer bbbj instead of cbj, but they make me write a long paragraph instead. i myself still feel kinda confused by the definition of pse specifically.