It's possible Ray Rice will be viewed as a pariah due to this video. What is odd is that he has not yet been convicted of anything in the criminal justice system. It used to be that we considered a defendant innocent until proven guilty. This video, however, which shows Rice punching this woman, may be a game changer. I believe the criminal case is now almost moot. It's a serious issue, because women are fans too, and they are not going to like this video very much. Rice may be viewed as unsignable, due to the video.
He cost himself a lot of money.