I do think some niche marketing opportunities exist, and that is what small business and the internet is all about.
We just can't forget to use then.
Exactly the way they just forgot about the short and small man.
Take for instance jeans with a 35 inch waist. One of the most common waist sizes for North American men.
The racks in the big box stores have 32, 34, 36, 38. The manufacturers that supply them sell mass market jeans in those sizes.
If you are in the dressing room and the 34 is too tight and the 36 is too loose, no one at a big chain store really gives a shit.
That is so weird that they do not got any odd numbered sizes. I am actually more a 31 but I just wear size 30 but it is a bit too tight. Jeans like Levis has odd numbered waist sizes but not for inseams apparently. I am a inseam 31 again I just take 32 but it just a bit too long.
On the Internet, one can find 35 and 33 waist-size jeans by searching.
An entrepreneur might someday have an online store called odd-sized jeans.
One can find almost anything on the internet. The cost to run these stores is a lot less then having an actual physical store. There are lots of online stores specializing in short mens sizes. I just prefer to see the product in person and buy it there.