To be honest I always thought the entire idea of hockey in the desert in Arizona was completely ridiculous. While I realize that this idea did give birth to Auston Mathews who is from that area, it's not like most kids grow up skating on outdoor rinks and ponds. Because there are no such things that exist in Arizona.
Now Utah, on the other hand, is a major capital of winter sports, skiiing in particular. And going to Coyotes games will give not to only the natives in Salt Like City, but tourists in for a weekend of skiing, something to do with themselves.