I consider upfront numerical stats as the evidence of honesty and respect for a customer. Photos are hardly substitute for the exact numerical description as often mix the art with reality. Some short girls have long legs and look taller in pictures, the opposite is also often true. Some chubby girls may look more proportional in photos etc.,etc.Independents usually have 15, 20, 40 photos on their website (our portfolio often goes back 2 or 3 years so you can see if we changed or not), add photos from at least one new professional photoshoot every year, many posts a lot of selfies on social media with regular interactions, and have an ad copy with often pertinent details in it. The whole gives you a good portrait enough, the people who book me don't need more details. But you can find my measurements and other details on one of my advertising platforms, to me that is enough.
But I must add that I often see a "detail" section on indys websites, though.
Agencies post 4 photos of a girl and that's it, no ad copy, some post selfies on their social media page but it doesn't seem the norm, which may be why physical measurements and details seem more relevant.
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