It's true that the people here aren't representative of your regular clientele, but they don't need to be in this example, since the preferences aren't tied to hobbying in general, but rather to an overall gender perspective. Whether men prefer makeup or not isn't tied to whether they're mongers or not (or tats, piercings, fake boobs, whatever), but rather what the general group of men prefer, of which hobbyists are a small subset. They're probably still reflective of the whole though. As I mentioned before, you decide how big you want your boutique to be and adjust accordingly to bring enough feet to your door. I have absolutely no idea what that means in your case, or Luna's, or anyone else's, just that it's an individual choice. Still, the more direct information you have from the market the better informed you are about what choices you should be making. There's no right or wrong here.